La Luméa Beauty
La Luméa is a modern skincare brand focused on effective, thoughtfully formulated products that enhance skin clarity, balance, and natural radiance. Rooted in simplicity and results, the brand blends science-led ingredients with refined design to deliver skincare that works—without excess or compromise.
Despite strong website traffic and brand interest, La Luméa faced low direct booking conversions. A significant share of reservations flowed through third-party platforms, resulting in avoidable commission costs and reduced profit margins
Meta + Google Ads: Instead of generic product ads, we ran education-led and problem–solution campaigns
Website Optimization We restructured the website to guide users clearly from concern → product → result
Email Re-engagement: Email flows were designed around skincare routines, product usage, and replenishment cycles
Visual Identity: We clean, minimal product visuals and skin-focused lifestyle content to align perception with efficacy, trust, and premium care
2.9× increase in direct website sales
68% uplift in mobile conversion rate
27% increase in repeat purchases
