A Creative Upgrade for a Real Estate Investment Platform
CrowdB is a modern PropTech investment platform that empowers individuals to invest in real estate through fractional ownership. Built around accessibility, transparency, and innovation,
CrowdB, an investment platform that allows users to invest in real estate through fractional ownership, faced a major creative gap in its marketing efforts. While the product had strong potential, the brand struggled with:
Low-quality and inconsistent ad creatives
Lack of professional marketing materials for physical events and activations
No defined visual structure for social media content
Poor visual alignment with brand identity
This resulted in weak ad performance, reduced brand recognition, and limited engagement across digital and offline channels.
Visual Identity Alignment & Creative Direction: We worked strictly within CrowdB’s brand guidelines to develop a more cohesive and visually compelling design system that reflected trust, innovation, and credibility in the real estate investment space.
High-Impact Ad Creatives: Designed simple, bold, and attention-grabbing graphics optimized for Meta, Google, and display networks to support paid campaigns and boost ad effectiveness.
Event Marketing Materials: Created professional, consistent designs for banners, roll-ups, brochures, and presentation decks used at physical events, seminars, and investor meetings.
Social Media Design System: Developed a branded content structure for their social platforms, providing reusable templates for announcements, educational content, testimonials, and market insights.
3x improvement in visual brand consistency across all marketing channels
Higher engagement on social media posts due to improved design clarity and hierarchy
Increased ad visibility and click-through rates from refreshed creative assets
Stronger brand presence and professionalism at physical events
Improved trust perception among potential investors and partners
