04
Driving Bookings for LuxeStay Hotels
Web
Travel
LuxeStay is a chain of boutique luxury hotels offering curated experiences for high-end travelers. While their properties were premium, their booking numbers didn’t reflect it.
Client
Tech Ignite Africa
Category
Paid Media & Web Optimization
Work Period
October 2023 – February 2024
Industry
Travel & Hospitality
The Challenge
They had high site traffic but low direct bookings. Most customers were booking through third-party platforms, eating into their profit margins.
Our Strategy
Meta + Google Ads: Launched intent-driven campaigns targeting travel planners and honeymooners.
Website Optimization: Enhanced mobile UX, streamlined booking, and integrated urgency triggers.
Email Re-engagement: Targeted past guests with personalized offers.
Photo & Video Revamp: Art-directed lifestyle shoots to enhance site and ad visuals.
The Results
2.9x increase in direct bookings
68% improvement in mobile booking rate
$420K in direct revenue in 4 months
27% increase in international customers
