03
Repositioning Thought Leader Academy
360 Marketing
Web Optimization
ThoughtLeader Academy helps entrepreneurs and coaches build personal brands through courses and mentorship. Their challenge was scaling without losing their niche credibility.
Client
Wendo AI
Category
Funnel Strategy, and Content Creation
Work Period
May 2023 – September 2023
Industry
Online Education
The Challenge
Their brand identity was outdated, and their marketing funnels weren’t converting. Course signups were plateauing despite strong word-of-mouth.
Our Strategy
Brand Refresh: Redesigned brand visuals and positioning to match premium coaching.
High-Converting Funnels: Implemented webinar, VSL, and email sequences.
LinkedIn Content Strategy: Developed a 90-day posting plan to build authority.
Customer Journey Mapping: Identified drop-off points and addressed them with tailored content.
The Results
54% increase in course signups
21K new LinkedIn followers for the founder
43% email open rate across campaigns
3.5x funnel ROI after 90 days
