Bringing Light to Every Learner’s Journey,
The Light Tutors is a student-focused online tutoring brand dedicated to helping learners from primary school to secondary school (KS1–Grade 12) excel through personalized, one-on-one academic support
The Light Tutors is an online tutoring company that provides personalized, one-on-one academic support to students from primary school through secondary school (KS1 to Grade 12). Despite delivering quality tutoring services, the brand struggled with its digital presence and perception.
Slow and inconsistent social media growth
Low monthly reach and engagement
Substandard graphic designs and video content
Increased Content Output: We significantly increased the number of daily posts to improve visibility, consistency, and algorithmic reach.
Brand Identity Refresh: Developed a clear brand guideline, introducing stronger and more appealing colors tailored to their target audience — students and parents.
Creative & Video Upgrade: Designed high-quality, standardised creative assets and short-form video content with better storytelling, structure, and visual hierarchy.
Massive growth in reach: from 3,000 views per month to over 900,000 views per month
Significant improvement in design quality and consistency
Increased brand awareness and recognition in the online tutoring space
Higher follower loyalty and audience engagement
